Our Mission:

Our Mission:

Thursday, April 3, 2008

On Earth Day: Yogis can clear your clutter, not the forests

Stop Your Junk Mail with 41pounds.org and Let the Earth Keep the Trees.

This year, celebrate Earth Day by clearing your home of junk mail with the 41pounds.org service. In one quick step, you’ll simply your home life, help the planet and support the Green Yoga Association. 41pounds.org stops postal junk mail and unwanted catalogs. This keeps more trees

in the forest doing what they do best: providing oxygen for us to breathe and absorbing carbon to cool the planet. And, when you sign up for the service, 41pounds.org will donate $15 (more than 1/3 the fee) to the Green Yoga Association (or another organization you choose). The Green Yoga Association aims to raise $10,000 this year through this program.

“The celebration of Earth Day reminds each of us that we can make small changes that improve our daily lives AND improve the health of the planet,” says 41pounds.org co-founder Sander DeVries. “We founded 41pounds.org as a nonprofit service to stop the deluge of junk mail and catalogs, and to provide a simple, meaningful way for people to reduce our impact on the environment.”

With 41pounds.org, you can reduce household clutter and reduce global warming:
The average adult spends 70 hours a year dealing with junk mail.
The world’s temperate forests absorb 2 billion tons of carbon annually to help keep the planet cool and healthy.
More than 100 million trees are destroyed each year to create junk mail.
Junk mail produces more greenhouse gas emissions than 2.8 million cars.
Junk mail wastes 28 billion gallons of water annually.
Named for the amount of junk mail the average American receives every year, 41pounds.org donates more than 1/3 of your fee to the environmental or community organization you choose. These partners include StopGlobalWarming.org, Trees for the Future, Carbonfund.org, Habitat for Humanity chapters, Sierra Business Council, Center for a New American Dream and others.

“The Green Yoga Association is dedicated to environmental actions that support the well-being of the planet and contribute to a more peaceful consciousness,” said Gillian Kapteyn Comstock, a founding member and council member of the Green Yoga Association. “By collaborating with 41pounds.org, we can reduce the consumption of natural resources generated by junk mail and also free our minds from this daily distraction. The mental and financial energy released allows us to strengthen such initiatives as the Green Studios Programs and Teacher Leadership Trainings. Synergistic partnerships amplify our power to care for Earth and community.”

41pounds.org stops household junk mail by contacting dozens of direct mail companies to remove everyone in your household from marketing lists. The service covers everyone in your household for five years and costs $41 – only $8.20 per year. Three brothers -- Sander DeVries, Tim Pfannes and Shane Pfannes -- started 41pounds.org in 2006 as a community service.

To sign up or learn more, go to www.41pounds.org